TechCrunch Disrupt 2019
On the 12th of December on the TechCrunch Disrupt Berlin 2019, Hovhannes Avoyan, Founder and CEO of PicsArt, shared the story of the company and some insights into how to build a successful startup.
Listen to the talk to learn more about the company's subscription model, how to enter the Chinese market, how to work with celebrities.
Here are 3 pieces of advice Hovhannes gave to the young entrepreneurs:
1) You need to have technical skills to build the product yourself, go through all the iterations, otherwise find a co-founder who can code.
2) Understand what kind of problems you are solving and whether it's a real problem or you think it is.
3) The key to success at the mature stage of development is marketing. Know how to sell your product, what distribution channels to use, etc. About the company PicsArt
is the leading photo and video editing app with a social platform for artists. The company was launched in 2011 with headquarters located both in San-Francisco, USA, while the biggest office is in Yerevan, Armenia. PicsArt reached 130 mln monthly active users, over 600 mln downloads.